ABOUT ANALOG OUTFITTERS

Analog Outfitters officially began in 2002 in a basement workshop in Champaign, IL. Ben Juday had spent the three previous years at the University of Illinois pursuing a graduate degree in Geography, with the ultimate goal of being a college professor. In 2000, Ben had the great fortune of meeting physics professor Steve Errede who taught a class entitled “Physics of Electronic Musical Instruments”. Ben asked professor Errede if he could sit in on the course; they became fast friends and Professor Errede became an unofficial mentor to Ben. 15 years later, this collaborative relationship continues with Professor Errede playing an integral design role in almost all Analog Outfitters products. Ben changed career goals from being a college professor to having a career in the music business.

From 2002 to 2011, Analog Outfitters specialized in repairs and live sound. These nine years were formative in giving the team at Analog Outfitters a thorough understanding of the technical side of the music business. After repairing thousands of pieces of equipment, the team learned what designs stood up to the rigors of the road, and what designs failed after six months.

In 2011, Ben Juday decided to build a custom amplifier with no intentions of starting an amplifier business. He had hundreds of old Hammond organ amplifiers lying around the shop, as well as some old signs and some empty scientific equipment cases. After much trial and error, the first Sarge amplifier was born.

After the staff played the amp, they thought they might be on to something. Ben went ahead and built a few more, taking a few to Nashville in 2011 while on a family vacation. With great naiveté and trepidation, he walked into several music stores and asked if they were interested in carrying a new brand of amplifier. Luckily, he found a store to represent them and the Analog Outfitters amp line found its first dealer.

Over the last several years, the team at Analog Outfitters has continued to develop new products and form new relationships with dealers around the world. As part of our company philosophy, we are committed to being good stewards of the Earth’s resources, using recycled or up-cycled materials whenever possible. We strive to treat all of our customers with the utmost respect, whether they are playing along with Stevie Ray Vaughn records in their basement, or touring the world playing in sold out arenas. When a customer buys an Analog Outfitters product, they can call the shop and talk to the designers and builders or come by for a shop tour. We care about the products we build, and we care about the people who spend their hard-earned money to purchase our products. In short, we are honored to be involved in helping other musicians create music.

If you are a current Analog Outfitters customer, we encourage you to reach out to us and introduce yourself and tell us about your music. If you are considering the purchase of an Analog Outfitters product, please feel free to call the shop or email us with any questions. We love to meet new people and help them in their pursuit of great tone!

  • Analog Outfitters The Super Sarge – 35 Watt Tube Amp

    1,799.00

    The Super Sarge uses four EL84 power tubes to double the power of Analog Outfitters' flagship product, the Sarge. This model resulted from a collaborative effort between Analog Outfitters and Nels Cline of Wilco. Looking for an amplifier with the tone of the Sarge but cleaner headroom for live applications, Nels helped shape the final version…

  • Analog Outfitters The Scanner – Holy Grail of Vibrato & Reverb

    1,849.00

    The wizards at Analog Outfitters had two goals in mind when building The Scanner: 1) to create the best sounding product available and 2) to manufacture it with re-purposed, sustainable materials. Made out of re-purposed vintage vibrato scanners and reverb tanks from unwanted Hammond organs, the Scanner features an unparalleled vibrato and reverb sound. In…

  • Analog Outfitters The Sarge – 15 Watt Tube Amp

    1,349.00

    Enclosed in a unique enclosure constructed from recycled steel, the Sarge is built tough and highly portable for any occasion. Each enclosure is slightly different due to parts sourcing, and features a unique case that is able to withstand any potential damage. Small enough to fit on any cabinet, the amplifier is powered by two…

  • Analog Outfitters The Roadamp – 20 Watt Tube Amp

    1,499.00 1,449.00

    Following the release of the SARGE and Super SARGE, and ORGANic 15 line of amplifiers, Analog Outfitters focused their attention on the creation of a 6V6 based amplifier that has an “American” tone reminiscent of early Fender amplifiers. The Road Amp is specifically designed to be tough, and its outer shell is constructed from decommissioned…

  • Analog Outfitters The Bad Lieutenant – 2 x 40 Watt Bass Amp – serial #2

    3,999.00

    The Bad Lieutenant was a custom project build for Jeff Ament. After hearing the tone of the Sarge, Jeff bought a Super Sarge to play bass and record through. Before going on tour with Pearl Jam he asked Analog Outfitters to double the power of our Super Sarge for his live performances, and the Bad Lieutenant…

  • Analog Outfitters Road Amp Combo

    2,099.00

    Built from vintage Hammond organ amplifiers, this stunning 20 watt combo incorporates the classic tone of the Road Amp with a speaker cabinet for effortless handling on the road. Continuing Analog Outfitters mission to build amplifiers utilizing re-purposed materials, we constructed a metal road sign cabinet and lined the inner case with wood. This gives the…

  • Analog Outfitters ORGANic15 & 2×10 cabinet

    2,298.00 2,149.00

    Perfect duo ... the ORGANIC15 with a matching 2x10 cabinet

  • Analog Outfitters ORGANic 15 – 15 Watt Tube Amp

    1,449.00

    Using original Hammond chassis and transformers as a foundation, we’ve added a preamp and tone-stack loosely based on a Blackface Deluxe Reverb. The result is a rich, warm tone suited for any style of music. 15 watts allows you to achieve true power-amp distortion at a manageable volume; crank it up for a raw, vintage…

  • Analog Outfitters Cabinet 2 x 12

    949.00

    Featuring repurposed wood from original Hammond organs, Analog Outfitters cabinets are road worthy and provide a unique decor to your gear. They are hand made in Champaign, Illinois by a great team of tone aficionados! Personally we believe that speaker size is a big secret to great guitar/ band production & arrangements. See it like…

  • Analog Outfitters Cabinet 2 x 10

    849.00

    Featuring re-purposed wood from original Hammond organs, our cabinets are road worthy and provide a killer look to your gear. The AO 2x10 cabinet is loaded with two G10C Warehouse speakers that bring a warmer, lower range and a little more attack than your average 2x10 cab. They are hand made in Champaign, Illinois by…

  • Analog Outfitters Cabinet 1 x 15

    769.00

    Featuring repurposed wood from original Hammond organs, Analog Outfitters cabinets are road worthy and provide a unique decor to your gear. They are hand made in Champaign, Illinois by a great team of tone aficionados! Personally we believe that speaker size is a big secret to great guitar/ band production & arrangements. See it like…

  • Analog Outfitters Cabinet 1 x 12

    749.00

    Featuring repurposed wood from original Hammond organs, Analog Outfitters cabinets are road worthy and provide a unique decor to your gear. They are hand made in Champaign, Illinois by a great team of tone aficionados! Personally we believe that speaker size is a big secret to great guitar/ band production & arrangements. See it like…

  • Analog Outfitters 30W ORGANic Combo

    2,299.00

    By popular demand this beautiful Analog Outfitters 30 Watt Combo Amp was born. A perfect blend of the Super Sarge tone and a 1x12 ORGANic cabinet, this 30 Watt amp will make a striking addition to your arsenal. Originally built for Nels Cline of Wilco with lots of headroom and double the power of a…

  • Analog Outfitters 15W ORGANic Combo

    2,099.00

    This 15 watt combo is a skillful new mixture of Analog Outfitters' flagship Sarge amp and a 2x10 ORGANic speaker cabinet. Ideal for any style of music or instrument, this combo amp offers a new take on the rich tone of the Sarge amplifier. Highly portable, this simple tone machine uses a minimalist design to…